This programme aims at developing students’ academic knowledge and practical skills in general and professional fields. Through a balanced curriculum and structured whole person development module, this programme equips students with all-roundness and professional competencies for embarking on a business event and marketing career. The Business Event and Marketing programme provides students with essential knowledge and skills required in the commercial sector. It also emphasises hands-on training to equip students with a wide range of practical skills that will be useful in their future careers. Graduates may choose to further their studies or seek employment as event production assistant, marketing promotion assistant, large-scale event assistant, social media content assistant, photography and video assistant, digital sales assistant and customer service officers, etc.
Vocational Modules include: Digital Photography, Digital Video Production, Basic Marketing, Live Streaming & Virtual Event Production and Event Operation & Production etc.
